Sales Management: Concepts and Cases
Released: Mar 17, 1992
Publisher: John Wiley and Sons Ltd.
Format: Paperback, 0 pages
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Description:
This textbook has been revised and updated to include new chapters on accountancy and territory management. It provides an overview of the selling process and describes how to recruit, train and motivate staff, how to plan and budget for promotions and how to forecast sales.
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