This textbook has been revised and updated to include new chapters on accountancy and territory management. It provides an overview of the selling process and describes how to recruit, train and motivate staff, how to plan and budget for promotions and how to forecast sales.

Sales Management: Concepts and Cases

Dalrymple, D.J.

Cron, W.L.

Business & Money

John Wiley and Sons Ltd.

See the best price to sell, buy, or rent books by Cron, W.L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cron, W.L.

See the best price to sell, buy, or rent books by Cron, W.L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sales Management: Concepts and Cases