New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success image
ISBN-10:

0471572268

ISBN-13:

9780471572268

Edition: 1
Released: Dec 16, 1993
Publisher: wiley
Format: Paperback, 368 pages
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Description:

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.


























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