New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success image
ISBN-10:

0471572268

ISBN-13:

9780471572268

Edition: 1
Released: Dec 16, 1993
Publisher: wiley
Format: Paperback, 368 pages
to view more data

Description:

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.