Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.