Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful. You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

Tested Advertising Methods (Business Classics Series)

Business & Money

Caples, John

Hahn, Fred E.

Marketing & Sales

Prentice Hall Direct

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, &amp; Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Mangun, Kenneth G.

wiley

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising &amp; Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.

Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)

See the best price to sell, buy, or rent books by Hahn, Fred E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hahn, Fred E.

See the best price to sell, buy, or rent books by Hahn, Fred E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Tested Advertising Methods (Business Classics Series)

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition

Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)

Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)