Basic Marketing Management
0471353922
9780471353928
Description:
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Management: Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Management or Marketing Strategy. 15 chapters provide good coverage of the subject in a compact format.
Best prices to buy, sell, or rent ISBN 9780471353928
Frequently Asked Questions about Basic Marketing Management
The price for the book starts from $14.64 on Amazon and is available from 12 sellers at the moment.
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The Basic Marketing Management book is in very low demand now as the rank for the book is 12,347,552 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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