Basic Marketing Management
ISBN-10:
0471353922
ISBN-13:
9780471353928
Author(s): Dalrymple, Douglas J.; Parsons, Leonard J.
Edition: 2
Description:
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Management: Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Management or Marketing Strategy. 15 chapters provide good coverage of the subject in a compact format.
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