Basic Marketing Management

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Basic Marketing Management image
ISBN-10:

047158603X

ISBN-13:

9780471586036

Edition: 1
Released: Jan 27, 1995
Publisher: wiley
Format: Paperback, 480 pages
Related ISBN: 9780471353928

Description:

Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.

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