Event Marketing: How to Successfully Promote Events Festivals Conventions and Expositions (The Wiley Event Management Series)

Event Marketing: How to Successfully Promote Events Festivals Conventions and Expositions (The Wiley Event Management Series) image
ISBN-10:

0471226580

ISBN-13:

9780471226581

Author(s): Leonard H. Hoyle
Released: Aug 01, 2002
Publisher: John Wiley&Sons
Format: Unbound
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Description:

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

























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