Authored by a well-known figure in the field.   Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Event Marketing: How to Successfully Promote Events Festivals Conventions and Expositions (The Wiley Event Management Series)

Business & Money

Leonard H. Hoyle

Industries

John Wiley&Sons

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

wiley

See the best price to sell, buy, or rent books by Leonard H. Hoyle. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leonard H. Hoyle

See the best price to sell, buy, or rent books by Leonard H. Hoyle. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Event Marketing: How to Successfully Promote Events Festivals Conventions and Expositions (The Wiley Event Management Series)

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions