Sales Management: Concepts and Cases

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Sales Management: Concepts and Cases image
ISBN-10:

0471191973

ISBN-13:

9780471191971

Edition: 6
Released: Nov 03, 1997
Publisher: wiley
Format: Hardcover, 640 pages

Description:

Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.

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