Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)

What is a reasonable cost for your fund-raising activities?

How much of your gift income goes to programs and services, and how much goes to fund-raising costs?

Which fund-raising methods are the most cost-effective for your organization?

Decreased government support and increased competition between not-for-profit organizations make it essential that you be able to address these questions. But in the absence of national standards or guidelines for measuring the performance of charitable solicitations, how do you find consistent and reliable answers?

Fund-Raising Cost Effectiveness provides the tools you need to measure the efficiency and effectiveness of most commonly used fund-raising methods. Leading national fund raiser Jim Greenfield introduces his unique Nine-Point Performance Index and shows you how to use it. He combines clear, detailed explanations of critical cost-effectiveness issues with an array of self-assessment tools. He also supplies:

• Techniques for evaluating the cost-effectiveness of each fund-raising method—direct mail, benefit events, capital campaigns, membership, donor clubs, planned giving and more—and the overall fund development program
• A proven methodology for setting performance standards and forecasting results
• Dozens of valuable self-assessment checklists and worksheets
• Case studies that show you how the tools and techniques work
• Easy-to-use spreadsheet templates and worksheets on an IBM-compatible disk

How cost-effective is your fund raising? This workbook provides everything you need to answer that question for yourself, your board, and your boss—and for the giving public.