The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Name: The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
Brand: Jossey-Bass
SKU: 9780470443804
Rating: 4.4 (8 reviews)
ISBN: 9780470443804

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments image

ISBN-10:

0470443804

ISBN-13:

9780470443804

Author(s): Michael Dunn

Released: Feb 17, 2009

Publisher: Jossey-Bass

Format: Digital, 464 pages

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