The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Business & Money

Michael Dunn

Marketing & Sales

Jossey-Bass

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Gordon Walters

Auckland City Art Gallery

The Curse Of The Moldavian Tango

FriesenPress

Writing is a challenging task for many children. To address this issue, many educational researchers advocate for schools to implement a multi-tiered systems of support (MTSS) model where struggling writers can be detected as early as kindergarten and provided with intervention programming to improve their skills and hopefully not need long-term placement in special education. Traditionally, schools have employed the wait-to-fail model where children were offered the opportunity to learn to read, write, and do math in the first few years of elementary school; if they still struggled at the end of third grade (age eight), then they would be assessed for special education. The problem with this was not only a delayed assessment timeline, but also the standardized tests not having an adequate set of questions to assess early-elementary grade skills, as well as the ethical problems and racial/ethnic biases of test questions. MTSS provides educators with a renewed emphasis on early intervention and progress-monitoring assessment once or twice a week to monitor each student&#65533; (TM)s skills and make instructional changes to promote success. This book offers a description and case examples of how schools and teachers can apply MTSS concepts for writing.

Writing Instruction and Intervention for Struggling Writers: Multi-Tiered Systems of Support

Reference

Writing, Research & Publishing Guides

Cambridge Scholars Publishing

Beautifully illustrated. Two volume set, with slipcase. Volumes measure 11x12.5 inches. Volume 1 topics include China, Calligraphy, Jade, Indonesia, and the Champa Kingdoms. Volume 2 topics include The Khmer, Thailand, Laos, Burma, Vietnam, Textiles, Japan, and Korea. An illustrated glossary and extensive bibliography.

The Art of East Asia

Arts & Photography

Fahr-Becker, Gabrielle

Sabine Hesemann

History & Criticism

Konemann

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Books by Michael Dunn