The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It image
ISBN-10:

0470396059

ISBN-13:

9780470396056

Author(s): John Gerzema; Edward Lebar
Released: Sep 22, 2008
Publisher: Jossey-Bass
Format: Digital, 240 pages
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