Books by John Gerzema

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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It image

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Author(s): John Gerzema
ISBN-13: 9780470396056
Publisher: Jossey-Bass
Released: Sep 22, 2008
Format: Digital, 240 pages
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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future image

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

ISBN-13: 9781118596203
Publisher: Jossey-Bass
Released: Mar 01, 2013
Format: Kindle Edition, 304 pages
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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future image

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

ISBN-13: 9781118596425
Publisher: Jossey-Bass
Released: Mar 01, 2013
Format: Kindle Edition, 304 pages
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