The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It image
ISBN-10:

0452267498

ISBN-13:

9780452267497

Edition: First Edition
Released: Jan 01, 1992
Publisher: Plume
Format: Paperback, 352 pages
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Description:

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.


























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