Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy image
ISBN-10:

0452262380

ISBN-13:

9780452262386

Edition: 1
Released: Mar 01, 1989
Publisher: Plume
Format: Paperback, 288 pages
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Description:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective












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