Marketing leadership in hospitality: Foundations and practices (Hospitality, Travel & Tourism)

Marketing leadership in hospitality: Foundations and practices (Hospitality, Travel & Tourism) image
ISBN-10:

0442205317

ISBN-13:

9780442205317

Author(s): Lewis, Robert C.
Edition: 2nd ed.
Released: Jan 01, 1989
Format: Hardcover, 699 pages
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Description:

This textbook helps students and professionals make the connection between their business and the consumer of that business.











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