For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view.

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

Business & Money

Shoemaker, Stowe

Lewis, Robert C.

Yesawich, Peter C.

Industries

PRENTICE/HALL

Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition)

Pearson College Div

This textbook helps students and professionals make the connection between their business and the consumer of that business.

Marketing Leadership in Hospitality: Foundations and Practices (Hospitality, Travel & Tourism)

Chambers, Richard E.

Chacko, Harsha E.

Marketing & Sales

Van Nostrand-Reinhold

Marketing leadership in hospitality: Foundations and practices (Hospitality, Travel & Tourism)

This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

Cases in Hospitality Marketing and Management

John Wiley&Sons, Inc.

This book represents the first hospitality strategy casebook and the only one of its kind. This book compiles the best available current cases (edited for use by hospitality programs) and original cases written by the author. The cases are international in scope and so have a significant overseas market. The instructor's manual will offer complete, analytical guidance to the instructor from the expert.

Cases in Hospitality Strategy and Policy

wiley

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Marketing Leadership in Hospitality: Foundations and Practices

Travel

This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.

See the best price to sell, buy, or rent books by Lewis, Robert C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lewis, Robert C.

See the best price to sell, buy, or rent books by Lewis, Robert C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition)

Marketing Leadership in Hospitality: Foundations and Practices (Hospitality, Travel & Tourism)

Marketing leadership in hospitality: Foundations and practices (Hospitality, Travel & Tourism)

Cases in Hospitality Marketing and Management

Cases in Hospitality Strategy and Policy

Marketing Leadership in Hospitality: Foundations and Practices

Marketing Leadership in Hospitality: Foundations and Practices

Cases in Hospitality Marketing and Management