Marketing: The Basics
Description:
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Best prices to buy, sell, or rent ISBN 9780415779005
Frequently Asked Questions about Marketing: The Basics
The price for the book starts from $7.07 on Amazon and is available from 29 sellers at the moment.
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As for the Marketing: The Basics book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing: The Basics book is in very low demand now as the rank for the book is 3,388,707 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Marketing: The Basics book within the last three months was on December 23 and it was $0.62.