Marketing: The Basics

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East. Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:  what is marketing? marketing as part of the firm's corporate strategy the marketing mix STP - segmentation, targeting and positioning market research culture. A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

Business & Money

Moore, Karl

Pareek, Niketh

Management & Leadership

Routledge

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement   If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:     Explains the fundamentals of marketing and useful concepts such as the Long Tail   Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google   Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study   This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <ul>
<li>Explains the fundamentals of marketing and useful concepts such as the Long Tail</li> <li>Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google</li> <li>Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study</li> </ul> This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Economics

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Books by Pareek, Niketh

See the best price to sell, buy, or rent books by Pareek, Niketh. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: The Basics

Marketing: The Basics

Marketing: The Basics

Marketing: The Basics