Corporate Assessment: Auditing a Company's Personality

In an increasingly competitive and volatile business world, companies need to be able to respond effectively to changing circumstances. Mergers and takeovers, evolution from public to private enterprise, and the introduction of new styles of management are all examples of organizational change which can have a profound influence on the operations of a company and, more especially, upon the attitudes, motivation and commitment of its workforce. More and more, management teams in companies need to know how to handle change and, in particular, how to assess its impact on the satisfaction and performance of employees and customers.The authors of Corporate Assessment look at four types of company audit and provide a pragmatic, readable guide for managers. They show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the information they can produce.An excellent hands-on guide for managers who need to assess their companies, this volume will also be a useful source of reference for students of business, organizational psychology, and human resource management.