Personality Traits in Online Communication

Gunter, Barrie

Computers & Technology

Routledge

Children and Television (Psychology Press & Routledge Classic Editions)

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first edition of Children and Television, these issues remain as pertinent as ever. In the new Classic Edition of this core textbook, Gunter and Gunter present research evidence into the effects of television on children and their responses to it. This comprehensive work examines a wide range of issues, including children’s knowledge of television and how it impacts social roles, aggressive behaviour, advertising, health orientation and both good and bad behaviour, and concludes that children are sophisticated viewers and control television far more than it controls them. The Classic Edition includes a new preface to the current context of the book, exploring the emergence of new TV channels, enhanced home recording capacity, archiving and streaming services replacing traditional forms of viewing with non-linear viewing and their impact on children. This book is essential reading for postgraduate and undergraduate students taking courses on child development and family studies.

Humor & Entertainment

Gunter, Jill

Television

Children and Television Consumption in the Digital Era: Use, Impact and Regulation

Children and Television Consumption in the Digital Era

A unique reference to the social attitudes of British adolescents in the late 1980s. The contents range over key issues of the day, including sex roles, race, school, work and unemployment, and crime and law enforcement. This book should be of interest to students and lecturers in education, psychology and sociology; professionals in education and the youth service; policy makers.

The Anatomy of Adolescence: Young People's Social Attitudes in Britain

Politics & Social Sciences

FURNHAM, ADRIAN

Social Sciences

Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.

Children and Television: The One-Eyed Monster?

McAleer, Jill L.

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products.This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.

Consumer Profiles: An Introduction to Psychographics (Consumer Research and Policy)

Business & Money

Management & Leadership

In an increasingly competitive and volatile business world, companies need to be able to respond effectively to changing circumstances. Mergers and takeovers, evolution from public to private enterprise, and the introduction of new styles of management are all examples of organizational change which can have a profound influence on the operations of a company and, more especially, upon the attitudes, motivation and commitment of its workforce. More and more, management teams in companies need to know how to handle change and, in particular, how to assess its impact on the satisfaction and performance of employees and customers.The authors of Corporate Assessment look at four types of company audit and provide a pragmatic, readable guide for managers. They show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the information they can produce.An excellent hands-on guide for managers who need to assess their companies, this volume will also be a useful source of reference for students of business, organizational psychology, and human resource management.

Corporate Assessment: Auditing a Company's Personality

Van Nostrand-Reinhold

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