Strategic Communication in Business & the Professions

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Strategic Communication in Business & the Professions image
ISBN-10:

0395708893

ISBN-13:

9780395708897

Edition: 2nd
Released: Jan 01, 1995
Format: Paperback, 512 pages

Description:

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

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