Strategic Communication in Business and the Professions

Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary—interpersonal, group, and public speaking—the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills—Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety—giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Every chapter includes Strategic Skills, a tool-based resource box; Ethical Issues boxes; and a List of Key Terms.Practicing Business Communication boxes profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.Critical-thinking skills are developed through Strategic Challenges boxes, which present scenarios and situations that students are likely to encounter in the workplace.Up-to-date coverage of technology is found in Technology Tools boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.