Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

Strategic Communication in Business & the Professions

Business & Money

dan-o-hair

Gustav W. Friedrich

Lynda D. Shaver

Economics

Houghton Mifflin (T)

Lynda Dee Dixon

Management & Leadership

Houghton Mifflin College Div.

BUS 531 Strategic Communication

Pearson Custom Publishing,2008 Second (2nd) editio

Strategic Communication in Business and Professions (A Custom Edition for Rio Salado College)

Pearson Custom

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Books by Gustav W. Friedrich