Sport, Culture and the Media (Issues in Cultural and Media Studies)

This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. The book is divided into two parts: the first, 'Making Media Sport', and the second, 'Unmaking the Media Sports Text'. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page.