Marketing: Theory and Practice (Studies in Marketing Management)
Description:
'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.
Low Price Summary
Top Bookstores
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.