Essentials Of Marketing Research 3/E Ise

Essentials Of Marketing Research 3/E Ise image
ISBN-10:

0324548273

ISBN-13:

9780324548273

Author(s): Zikmund W.G.
Edition: International Ed
Released: Jan 01, 2006
Format: Misc. Supplies, 432 pages
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Description:

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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