Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Essentials Of Marketing Research 3/E Ise

Business & Money

Zikmund W.G.

Marketing & Sales

South-Western, Div of Thomson Learning

Customer Relationship Management

Literature & Fiction

John Wiley&Sons

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Books by Zikmund W.G.