MKTG (2007-2008 Edition)
Released: Feb 16, 2007
Publisher: South-Western College Pub.
Format: Paperback, 352 pages
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Description:
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.
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