A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

Marketing

Business & Money

Lamb, Charles W.

Hair, Joe F.

MCDANIEL, CARL

Marketing & Sales

South-Western College Pub.

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

Grademaker Study Guide to accompany Marketing, 5e

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios, and agree/ disagree questions to help students articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students improve their test scores. Every chapter opens with a pre-test to help students assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

Grade Maker Study Guide and Workbook for Essentials of Marketing, 2e

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Marketing, Edition 6

Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.

Essentials of Marketing

All questions in the Study Guide are keyed to the learning objectives, the review tools include chapter outlines with definitions of key terms and vocabulary practice.

Grademaker Study Guide and Workbook to accompany Essentials of Marketing

A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.

Marketing with Student CD-ROM

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. It is ideal for those who wish to incorporate outside projects or readings into the principles of marketing course. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an online Internet marketing chapter, a full set of ancillaries, a slick design, and a lively writing style.

Essentials of Marketing with InfoTrac plus Study Guide

Management & Leadership

Grademaker Study Guide to accompany Marketing

See the best price to sell, buy, or rent books by Hair, Joe F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hair, Joe F.

See the best price to sell, buy, or rent books by Hair, Joe F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Grademaker Study Guide to accompany Marketing, 5e

Grade Maker Study Guide and Workbook for Essentials of Marketing, 2e

Marketing, Edition 6

Essentials of Marketing

Grademaker Study Guide and Workbook to accompany Essentials of Marketing

Marketing with Student CD-ROM

Essentials of Marketing with InfoTrac plus Study Guide

Marketing

Grademaker Study Guide to accompany Marketing