World Business: Globalization, Strategy and Analysis

World Business: Globalization, Strategy and Analysis image
ISBN-10:

0324274114

ISBN-13:

9780324274110

Author(s): Hill, John S.
Edition: 1
Released: Mar 23, 2004
Format: Paperback, 624 pages
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Description:

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.












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