Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect global markets. It also covers financial issues, marketing analysis, and management practices, with cases studies and examples drawn from a variety of multinational firms.

International Marketing: Planning and Practice

Business & Money

Samli, A. Coskun

Still, Richard

Hill, John S.

Management & Leadership

Macmillan Coll Div

Unlike any other text, Ingram presents managerial accounting as a crucial communication tool for management decision making. Additionally, students learn that service-oriented and product-oriented organizations apply similar approaches to gain accurate, timely information. Throughout the book, managerial accounting is viewed as a key component of multi-disciplinary management-with accountants working as part of a team to resolve questions of costing, pricing, and production.

Managerial Accounting: Information for Decisions

Ingram, Robert W.

Albright, Thomas L.

South-Western College Pub.

PKG:MANAGERIAL ACCOUNTING:INFORMATION FOR DECISIONS + CD

Cengage Learning'

Study Guide and Forms for Albright/Ingram/Hill's Managerial Accounting: Information for Decisions, 4th

Accounting

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

World Business: Globalization, Strategy and Analysis

International

Book by Samli, A. Coskun, Hill, John S.

Marketing Globally: Planning and Practice

Economics

NTC Pub. Group

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