Marketing Research: Methodological Foundations (with InfoTrac®)
ISBN-10:
0324201605
ISBN-13:
9780324201604
Author(s): Churchill, Gilbert A.; Iacobucci, Dawn
Edition: 9
Released: Apr 29, 2004
Publisher: South-Western College Pub.
Format: Hardcover, 720 pages
to view more data
Description:
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.