International Dimensions of Marketing

International Dimensions of Marketing image
ISBN-10:

0324014910

ISBN-13:

9780324014914

Edition: 4
Released: Jun 25, 1999
Format: Paperback, 211 pages
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Description:

This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.












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