This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.

International Dimensions of Marketing

Business & Money

TERPSTRA, Vern

Russow, Lloyd C.

Marketing & Sales

Cengage Learning'

The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior author's specialty),economics, the legal\political dimension, the use of information technology amongst multinational corporations,and the managerial concepts of planning, organizing anc controlling -- once the market entry decison has been made.

Global Environment of Business

Sarathy, Ravi

International

Northcoast Pub

This new edition reflects recent developments in the world economy and their imlications for international marketing. The text continues to address the challenges and opportunities facing small exporters as well as large multinationals. The text covers economic and cultural environments, the continuing changes occuring therein,and the implications for firms that want to survive and succeed in this dynamic environment.

International Marketing

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