Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics image
ISBN-10:

0321015479

ISBN-13:

9780321015471

Edition: 5th
Released: Jan 01, 1998
Format: Hardcover, 584 pages
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Description:

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.












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