Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Name: Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Brand: Addison-Wesley
SKU: 9780321014177
Rating: 4.5 (4 reviews)
ISBN: 9780321014177

Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning image

ISBN-10:

0321014170

ISBN-13:

9780321014177

Edition: Bk&CD Rom

Publisher: Addison-Wesley

Format: Hardcover

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Description:

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.

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