Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Name: Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Brand: Addison-Wesley
SKU: 9780321014177
Rating: 4.4 (10 reviews)
ISBN: 9780321014177

Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning image

ISBN-10:

0321014170

ISBN-13:

9780321014177

Edition: Bk&CD Rom

Publisher: Addison-Wesley

Format: Hardcover

to view more data

Sell this Book

Buy this Book

Find in Library

Description:

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.

‌

We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.