Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
ISBN-10:
0321014170
ISBN-13:
9780321014177
Edition: Bk&CD Rom
Publisher: Addison-Wesley
Format: Hardcover
Description:
This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
Best prices to buy, sell, or rent ISBN 9780321014177
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