Marketing Research

Marketing Research image
ISBN-10:

0321014162

ISBN-13:

9780321014160

Released: Jan 01, 1997
Publisher: PRENTICE/HALL
Format: Paperback, 950 pages
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Description:

The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.












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