Basic Marketing
ISBN-10:
0314071458
ISBN-13:
9780314071453
Author(s): Zikmund, William G.; d’Amico, Michael
Edition: First Edition
Description:
A brief one-color paperback introduction to the core marketing concepts. The text condenses material from Zikmund/dAmicos Marketing, 5th to include all key topics without the boxes and end-of-chapter cases. This text gives instructors the opportunity and flexibility to add their own material and still provide coverage of essential topics.
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