This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.

Effective Marketing: Creating and Keeping Customers

Business & Money

Zikmund, William G.

d’Amico, Michael

Marketing & Sales

Cengage Learning'

Effective Marketing: Creating and Keeping Customers (Marketing Management Series)

Finance

South-Western College Pub.

Insights: Readings in Marketing

Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing strategy and ethical/societal issues early, focusing on how these factors impact a firm's attempts to gain a competitive advantage. These topics are then integrated throughout the text. New chapters have been added on the micro and macroenvironment and on sales promotion and public relations. The text covers all hot marketing topics such as the internet, database marketing, mass customization, and more. Focus on Relationship Marketing boxes have been added to each chapter. A state-of-the-art supplement package provides extensive teaching support and real-world examples.

Marketing

Management & Leadership

A brief one-color paperback introduction to the core marketing concepts. The text condenses material from Zikmund/dAmicos Marketing, 5th to include all key topics without the boxes and end-of-chapter cases. This text gives instructors the opportunity and flexibility to add their own material and still provide coverage of essential topics.

Basic Marketing

West Group

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment.

Effective Marketing with InfoTrac College Edition

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

Marketing: Creating and Keeping Customers in an E-Commerce World

Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)

See the best price to sell, buy, or rent books by d’Amico, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by d’Amico, Michael

See the best price to sell, buy, or rent books by d’Amico, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Effective Marketing: Creating and Keeping Customers

Effective Marketing: Creating and Keeping Customers (Marketing Management Series)

Effective Marketing: Creating and Keeping Customers

Insights: Readings in Marketing

Marketing

Basic Marketing

Marketing

Effective Marketing with InfoTrac College Edition

Marketing: Creating and Keeping Customers in an E-Commerce World

Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)