Basic Marketing

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Basic Marketing image
ISBN-10:

0314071458

ISBN-13:

9780314071453

Edition: First Edition
Released: Feb 07, 1996
Publisher: West Group
Format: Paperback, 350 pages
Related ISBN: 9780314093875

Description:

A brief one-color paperback introduction to the core marketing concepts. The text condenses material from Zikmund/dAmicos Marketing, 5th to include all key topics without the boxes and end-of-chapter cases. This text gives instructors the opportunity and flexibility to add their own material and still provide coverage of essential topics.

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