Effective Marketing: Creating and Keeping Customers
Released: Mar 10, 1995
Publisher: South-Western College Pub.
Format: Paperback, 0 pages
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Description:
This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
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