Youthtrends: Capturing the $200 Billion Youth Market
ISBN-10:
0312007043
ISBN-13:
9780312007041
Author(s): Graham, Lawrence; Hamdan, Lawrence
Edition: First Edition
Description:
Demonstrates the economic viability of the youth market, debunking popular myths about their purchasing power and buying habits, and offers specific strategies for targeting this profitable market, based on the experiences of several youth-orientated companies
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