Demonstrates the economic viability of the youth market, debunking popular myths about their purchasing power and buying habits, and offers specific strategies for targeting this profitable market, based on the experiences of several youth-orientated companies

Youthtrends: Capturing the $200 Billion Youth Market

Business & Money

Graham, Lawrence

Hamdan, Lawrence

Management & Leadership

St Martins Pr

See the best price to sell, buy, or rent books by Hamdan, Lawrence. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hamdan, Lawrence

See the best price to sell, buy, or rent books by Hamdan, Lawrence. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Youthtrends: Capturing the $200 Billion Youth Market